European Centre for Research Training and Development
Abstract: This study investigates household-level plastic waste strategies in Eldoret City, Kenya, framing plastic management as both an environmental and socio-economic imperative. Through desktop research and behavioral theory lenses, it identifies systemic challenges: weak public awareness, insufficient infrastructure, and regulatory gaps. The study proposes solutions via circular economy models?community engagement, public-private partnerships, localized recycling, and informal sector inclusion. It discusses plastic's health and environmental threats including pollution and microplastics, and links recycling interventions with job creation, economic development, and urban resilience. Key frameworks used include the Theory of Planned Behaviour and systems thinking. The research suggests that plastic waste can transform into an economic asset through targeted interventions. Financing, monitoring, policy reforms, and data centralization are emphasized as priorities. The final recommendation advocates for an integrated urban waste management policy for Uasin Gishu County and similar urban regions.