Connecting People, Nature & Economy
World Wide Fund (WWF)
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Abstract: This is the second strategy that WWF-Kenya has written as a National Office. In the light of this status, we have worked together in articulating a strategy that reflects our ambition to expand our partnerships, build our national identity and grow our income in order to deliver sustainable conservation and environmental change in Kenya. We have six over-arching goals and twelve key result areas underpinning (i) our work in three landscapes, within which we plan to expand areas of programme intervention; (ii) our national partnerships and influence and (iii) the ways we work together as an organisation. We are working within a Kenyan context of a powerful youth voice with high levels of disenfranchisement; rampant development, increasing pressures on natural resources resulting in conflict between societal needs and nature ? and on top of this we need to consider the Covid19 outbreak as it drives our nation and the world into economic crisis. In this setting, WWF-Kenya is poised for a strategic response - drawing on our expertise in climate informed and responsive environmental management that benefits people, nature and the economy; our experience in financial sector processes and our role as a valued partner in advocacy and policy development: our strategy seeks to meet the needs of people, while protecting biodiversity and building a climate resilient future.