Effect of Social Entrepreneurship on Sustainability of SMEs Mediated by Green Innovation in Kenya

International Academic Journal of Human Resource and Business Administration

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Abstract: Businesses and industries of all sizes are finding it difficult to sustain themselves as a result of COVID-19. On the other hand, some companies have seized this chance to carve out a niche, while others attempt adaptation to the shifting climate and adopt innovation. The study's goal was to determine how green innovation mediates the link between social entrepreneurship and the sustainability of SMEs in Kenya.